Ad Spend & ROAS Calculator
Estimate what a daily ad budget could bring in. Enter your budget, cost per click, conversion rate and average order value to see orders, ad revenue and return on ad spend (ROAS).
Who it's for: Store owners planning Meta, Google, Pinterest or Etsy Ads who want a quick sanity check before spending.
How to use it
- Enter your daily ad budget.
- Enter your expected cost per click.
- Enter your store conversion rate.
- Enter your average order value and read the monthly results.
Assumptions
Monthly spend = daily budget × 30. Clicks = spend ÷ CPC. Orders = clicks × conversion rate. Ad revenue = orders × AOV. ROAS = ad revenue ÷ spend. ROAS uses revenue, not profit: to break even, ROAS must be at least 1 ÷ your margin (for example 2.5x at a 40% margin). Defaults are examples, not benchmarks.
Results are estimates for planning, not tax, legal or financial advice. All figures are editable.
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Go further
Want this in a spreadsheet you can keep? The Ad Creative & Copy Swipe File (120 Facebook & TikTok Ad Hooks, Meta Ad Copy Templates, Video Ad Scripts, Ad Test Tracker, Google Sheets) is a ready-made template.
Get the Ad Creative & Copy Swipe File on Etsy (opens in a new tab)